Is your Crisis Communications Team ready for the “Guilt by Association” scenario?
3 min readAug 27, 2021
Individuals and organizations must maintain constant vigilance against a number of threats and hazards — including the possibility of a fictitious incident/disaster — one that is false, based in innuendo, rumor, or even compounded from another fictitious incident or disaster. For individuals, whose names are their own brand, the reputational risk…